Data protection
GfK GmbH (GfK) is a market research company based in Nuremberg, Germany and the main shareholder of market research companies in Germany and abroad that together form the "GfK Group".
The myGfK App (hereinafter referred to as "App" for short) is an app developed by GfK for market research purposes. This is provided as:
The app is part of the GfK portal and can therefore only be used if you are registered at:
Since some market research projects focus not only on survey data but also on unconscious perception and impact, completed questionnaires are not always sufficient. Therefore, from time to time there may be a need to combine survey data with a passive behavior measurement. In some projects, a passive behavior measurement is meaningful even without survey data.
The app therefore also enables passive behavior measurement. This only determines whether you have been shown selected digital content from our partners (e.g. advertisements or videos). The selection is limited to digital content that is linked to in-house technologies (such as SENSIC.net).
The mobile app, contrary to the browser extension, also offers further integrations with the GfK portal. This means that GfK can inform you about new surveys directly on your smartphone / tablet and give you an overview of your current points balance.
As part of the passive behavior measurement, the app collects the following information:
The app collects the following information to indicate that it is still installed and running on a particular device:
As part of technical trouble shooting, the app collects the following information:
The app does not give GfK access to all of your internet usage, nor to your user names, passwords, electronic communication or financial transactions.
The mobile app, contrary to the browser extension, also offers further integrations with the GfK portal. These are used to record your responses to the surveys made. This aspect of participation is still subject to the data protection provisions of the panel portal. Your use of the app does not change the purposes for which we use survey data. The app is just another way, besides using a web browser, to take our surveys.
Among other things, GfK examines audience ratings, the use of digital content and the distribution and impact of advertising. The above-mentioned information is recorded primarily in combination with SENSIC.net to determine whether participants have seen certain content or advertising within other apps and websites that they use, within which apps, when and how often. We can check this on the basis of our existing databases, namely if corresponding apps or websites are also using SENSIC.net.
You may only use the app as long as you are a participant in our market research. When your participation ends, you will have to uninstall the app from your devices. You can uninstall the app at any time and still remain a participant with us. If you no longer use the app and would like to object to the further use of the information last read from your device, please contact our free helpdesk (see section "Contact").
We also recommend that you reset your device's advertising ID after uninstalling the app. The corresponding setting can usually be found in the data protection settings of the mobile operating system. If necessary, please refer to the user manual for your device or the documentation for the mobile operating system used.
GfK stores the data it collects for a maximum of two years.
You have legal rights:
If you have any questions about data protection, you are welcome to first contact the participant support of the panel to which you belong. However, you are free to contact our data protection officer directly. Contact options can be found in the "Contact" section.
Within GfK: Your personal data can be passed on to one or more GfK companies if this is necessary for data processing and storage or in order to grant you access to our services, provide support, make decisions about service improvements or content development or for market and media research purposes. We do not disclose your personal data to third parties outside the GfK Group unless you have given your prior express consent for this specific purpose.
External serviceprovider: If necessary, we commission other companies and persons to carry out certain tasks that contribute to our services within the framework of order processing agreements. For example, we can pass on personal data to contractual partners or providers who manage our databases and applications for the purpose of providing data processing services. We only pass on such data to external service providers or allow them to access it to the extent necessary for the respective purpose. These data may not be used by the external service providers for other purposes, in particular not for their own purposes or the purposes of third parties. GfK's external service providers are contractually obliged to maintain the confidentiality of your personal data.
Business Transfers: In connection with a start-up, reorganization, merger or sale, or other transfer of assets (collectively, "Business Transfers"), we transfer data, including personal data, to an appropriate extent and to the extent necessary for the business transfer, provided the receiving party agrees To treat your personal data in a way that complies with applicable data protection laws. We continuously ensure the confidentiality of all personal data and inform data subjects by contacting GfK market research participants directly before personal data is subject to another data protection declaration.
Public bodies: We only disclose your personal data to public bodies if this is required by law. For example, GfK responds to inquiries from courts, law enforcement agencies, regulators, and other public and government agencies, including those outside your country of residence.
Under certain circumstances, it is also necessary for GfK to transfer your personal data to countries outside the European Union (EU) or the European Economic Area (EEA), so-called "third countries". Such transfers to third countries can include all processing activities described in section 3 of this data protection declaration. This data protection declaration also applies if we transfer personal data to third countries in which a different level of data protection prevails than in the country of your residence. In particular, international data transmission affects the following scenarios:
Companies of the GfK Group: Internal data protection agreements exist with companies of the GfK Group outside the European Union on the basis of standard contractual clauses issued by the European Commission to protect your privacy and to legitimize international data transfers.
Other recipients outside the European Union (EU) and the European Economic Area (EEA): Any transfer of personal data to recipients outside the GfK Group will only take place with your knowledge and, where applicable, with your prior consent. Any transfer of personal data to countries for which there is no adequacy decision with regard to the level of data protection from the European Commission, such as at https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension -data-protection / adequacy-decisions_en, is made on the basis of contractual agreements that contain the standard contractual clauses issued by the European Commission or other guarantees that comply with applicable law.
GfK takes data security very seriously. We take all necessary physical, electronic and administrative security measures to protect the data, including personal data, that we collect from accidental or unlawful destruction, loss, alteration and unlawful disclosure, as well as unauthorized access to transferred, stored or otherwise processed personal data to prevent. Our guidelines and procedures for information security are based on commonly recognized international standards and are regularly reviewed and updated as necessary to meet our business requirements, technological changes and regulatory requirements.
In the event of a data security breach, which also affects personal data, GfK complies with all applicable laws with regard to the obligation to notify in the event of a personal data breach.
In the event of changes to our data protection declaration, we will inform you by e-mail and SMS so that you are always informed about what information we collect, how we use it and under what circumstances we may pass it on. If we intend to collect other types of information or to use the information collected in a different way than stated at the time the information was collected, we will obtain your express consent beforehand.
GfK routinely updates the app, but this option is not used to expand or change the type and scope of the data collected by the app without first obtaining your express consent.
If you have any questions, please contact us under the menu item "Contact" form:
Participant support:Data protection officer EMEA of the GfK Group:
GfK GmbH
Sophie-Germain-Strasse 3-5
90443 Nuremburg
Germany
Email: dpo@gfk.com
Responsible body AskGfK Austria:
GfK Austria GmbH
Erdbergerlände 26a
A-1030 Wien
Austria
GfK Belgium NV
Arnould Nobelstraat 42
3000 Leuven
Belgium
GfK Netherlands B.V.
Krijgsman 22-25
1186 DM Amstelveen
Netherlands
GfK Switzerland AG
Suurstoffi 18
6343 Rotkreuz
Switzerland
GfK UK Media
Blue Fin Building, 7th Floor
110 Southwark Street
London, SE1 0SU
United Kingdom
GfK South Africa
Kildrummy Office Park
Macallan Building
Cnr Witkoppen Rd & Umhlanga Ave
Johannesburg
South Africa
App developer and publisher:
GfK GmbH
Sophie-Germain-Strasse 3-5
90443 Nuremberg
Germany
Emilie Darolles
Joshua Hubbert
T +49 911 395-0 (Switchboard), gfk@gfk.com
Registered office: Nuremberg
Entered in the Commercial Register at the District Court:
Nuremberg: HRB 42397
VAT no.: DE 133 500 719